A made-to-order jewelry shop where customers pick their own colors, strand by strand.
Every piece is knotted and finished by hand, so no two come out the same — the site had to sell that rather than hide it. I built a custom ordering path around color choice, alongside a conventional shop for ready-made pieces and a kids' line.
Brand and storefront design for a small-batch chocolatier, built to make a handmade product feel as good online as it does in the box.
A dental society founded in 1894, with a members area, a scholarship application and a historical archive to hold together.
Handmade seashell art sold for charity, with the gallery and the cause side by side.