I'm Jay — an executive chef turned web designer. You work directly with me, not through layers of account managers, and you get a site built to earn its keep.
A call or an email, not a pitch deck. You tell me about the business, who you're trying to reach, and what isn't working right now.
I map the pages, the content we'll need and what the site actually has to make happen. You sign off on that before I design a thing.
You see real design, not wireframes, and you give notes while changes are still cheap. Nothing on this site gets built twice.
Turn-key either way. I can hand over the keys and show you how to run it yourself, or keep it updated and looked after for a low yearly fee — so it stays current without ever landing on your to-do list.
Selected projects
A made-to-order jewelry shop where customers pick their own colors, strand by strand.
Brand and storefront design for a small-batch chocolatier, built to make a handmade product feel as good online as it does in the box.
A dental society founded in 1894, with a members area, a scholarship application and a historical archive to hold together.
I started out in local restaurants and worked my way up to executive chef for the world's largest food service company. Then I moved from the cutting board to the keyboard, to help the industry I love — and plenty of others — grow from behind the scenes.
A busy kitchen and a design studio are not as different as they sound. Organisation, imagination, collaboration and presentation decide whether either one works. That's what I bring to a project, and it's why I'd rather talk to the owner than the committee.
More about how I work →Tell me about your business and what you need. I read every note myself and usually reply the same day.